Wanna Make a Real Impression? Be Spontaneous in Sending Cards.

We’re all too familiar with the official, “commercially-endorsed,” card-sending days and seasons.  They’ve been bred into our consciousness since we were kids.   And, as the owners of a greeting card company, we, ahem, wholeheartedly endorse sending cards on those days!  (Big surprise there, huh?)

But if you want real bang for your buck — if you want to really make an impression — send a card on a random Tuesday.  Send a card all on your own and for no other reason than to tell someone you’re thinking about them. Just send a card to someone in your life that you’ve been thinking about, or miss, or are grateful for.  Tell them how you’re feeling, maybe not in traditional greeting card speak, but in your own style: a style the person you’re sending the card to will understand as genuinely you.

Don’t put it off.  Don’t make a mental note to tell that person you were thinking about them the next time you see them.  And don’t wait until yours is one of a dozen cards that person will receive in the mail in a week by sending only on commercially-endorsed holidays.  Be spontaneous.  Send a card when the mood strikes you and when your feelings are real and easy to convey.  That’s what makes an impression.  That’s what recharges relationships.

For the quintessential example of a spontaneous card that made a lifelong impression, read my previous post:   A Lifetime of Friendship in Three Simple Words…

And for tips on what it takes to be spontaneous, read my next post: How to be spontaneous through preparation!

walter on November 20th 2009 in Uncategorized

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