Greetings From…

You know that feeling you get when you’re standing in front of a display rack of hundreds of greeting cards and you can’t find a single card you’d feel comfortable signing your name to, without 1) adding a disclaimer releasing you from any and all association with its lame message or 2) making an excuse about how you’re intentionally sending the dumbest card you could find just to be funny?

That feeling is why my wife and I started our company.  We had both spent years searching out the few cool, smart, artsy, funny, clever, or quirky cards we could find in the retail world and had sent them to everyone we knew ten times over.  So when the task of finding a good card became harder than making our own, we started High Voltage Cards.

The thing is that if you’re going to send a card to tell someone that you’re thinking about them, you should really make sure you put some thought into the card you send.

A great card says: “I’m thinking about YOU!” in big, bold, unspoken words.  It doesn’t have to shout it, because its image or message shows that you made an effort to send a card that its recipient would really appreciate and enjoy.

A not-so-great card, on the other hand, says something completely different.  It says: “I’m thinking about you– sort of. Not enough to get a card that exactly reflects that, mind you, but certainly enough to grab this one on my way to the cash register to pay for the prescription ointment I needed for my personal hygiene purposes.”

The question is which one do you want to send?